The short answer is yes. Your business absolutely needs to be on social media in some way, shape, or form. Not to say that you need to be dancing to trendy sounds on TikTok, but most industries should have at minimum a Facebook and Instagram Page. Social Media in the year of 2023 is booming, and it’s not going away anytime soon. We have to adapt to the times – or we’ll be left behind (yes I’m talking about you).
The benefits are endless. Social media is a place where people connect virtually. With more and more people spending their time in front of screens, it’s a no brainer. Keep reading to find out the very reasons social media is a key factor in your businesses overall success.
Brand Awareness
Now this is a huge one. Entrepreneurs are popping up everywhere and chances are, you aren’t the only pizza shop or clothing store in town. Being on social media opens a world of doors for small businesses to reach a larger audience. Posting on social media can be an extremely effective way to get noticed by customers and or clients. As you build a presence on social media and grow your business – you are becoming more recognizable. Social media also contributes to your search engine visibility, not to mention it’s a great way to communicate with your audience.
Increases Sales/Leads
You can think of social media as an extension of your more frequently used communication methods such as phone calls and emails. It’s a great way to nurture the customer’s experience in your industry. Being on social platforms gives companies the opportunity to show off the customer experience for social proof leading to more sales/leads. People love to know what exactly you or your product is going to do for them. What better way to show them than with real-life examples on your social media? Whether it’s before and after photos or first-hand testimonials… results drive sales.
“The ROI of social media is that your business will still exist in 5 years.” – Erik Qualman
Insights
You may or may not be familiar with the value of social media analytics, but you should be. These key metrics give you so much information about your audience. Smart companies will use their audience demographics to increase their focus, measure success, and make necessary changes internally. Lucky for you – websites like Facebook, Instagram and TikTok make tracking analytics easy for the untrained eye. You definitely don’t have to be an expert in marketing to analyze social media metrics/performance.
Decrease Marketing Costs
You read that right. Social media marketing can decrease your average spend on marketing costs. These free-to-use platforms are booming with organic traffic. If you have good content, the algorithm of these sites will do all the work for you. Focus on creating engaging content that tells a story. Connect with your audience by featuring a variety of content types between photos/videos and copy. Hashtags are also important! The time you spend preparing social media content is never wasted.
Increase Website Traffic
Ideally, the content you create should be bringing traffic to your website. Assuming that is your primary CTA then you can assume the more you are present on social media the more traffic your website should receive. Organic traffic is the best kind of traffic. Take these social media viewers and turn them into paying customers with social media. You don’t have to be an expert to do it either! This is where a well-designed website that was built for converting really matters.
At this point, you should be convinced that social media is a key part of your marketing strategy.
Combine social media with the rest of your digital marketing and failure’s not an option. However, that is coming from a team of professionals, and the truth is… this isn’t our first rodeo. We know social media can be daunting, and it’s only one small piece of the overall marketing puzzle that drives your business to success.
We are well into 2023 and social media isn’t going anywhere. If you’re not already utilizing social platforms for your business, you’re doing it wrong.
